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The main concept behind this video is to show the feeling a person gets when they enter the LEADERS store but in a non-traditional way, rather I would love to express these feelings in a surreal and fantasy tale maner. The stye I want to use can best be described as a "Painting in motion" and this will be executed by animating stop-motion products over flat backdrops. The animation should feel like a drug trip as the perspectives get screwed up more and more as the video progresses. The environment will be filled with all sorts of animated shoes, watches, hats, bags, jeans, etc that will come to life all in this wonderful world. Because we're trying to portray the feeling a person get's when they enter the store, I think we should maybe end the video with a bag filled with these wonderful products, almost as if you've just experienced shopping at the store.
Below are some animation references, surreal painting references as well as a proof of concept/test footage of the actual environment we will be animating.
Below is a test or rather 'PROOF OF CONCEPT' video to showcase how the stop motion animation over a flat backdrop will look like. Also notice how the atmosphere has a strong ambience to it. The final piece (as stated in the concept description above) will have all sorts of personified clothing floating around and about.
Below is a few animation references that use stop-motion and flat backdrops. This is just to give you an idea of a familiar execution that has been done in the past
Some of my favorite Surreal Paintings. Notice how in some (esp Dali's work on the lower bottom) the perspectives get screwed in the environment confusing the viewer as to which perspective they should be focusing on.
